Bringing Kerala’s traditional flavours to your home

Arara Foods was founded in 2010 by Rahees Misty, a well-known person in the food industry, with a deep knowledge of making food. He brought that knowledge to one simple belief: snacks should be natural, made the way they are made at home, and packed well enough to reach you as fresh as the day they were made.

Today Arara is a well-known brand across the Malabar region. People remember it for what is inside the pack: real spices, coconut oil, honest cooking and no artificial preservatives.

In Kerala, snacks are never just something to eat. They are what you make for the festival, what you send with a relative who is travelling far away, and what you set out when a neighbour drops in. In 2010 that feeling turned into a plan: to make the snacks of Malabar the honest way, the way a family makes them at home, and to share them with people who missed that taste.

The first batches were small. They were cooked with care, tasted again and again, and handed to neighbours, friends and relatives. Then something happened that no advertisement could have planned: the people who tried them came back, and they brought others with them. The question they asked most often was where they could get more.

Answering that question turned a small plan into a business. There were no shortcuts on the way. Every pack had to taste like the last one, and like home, so the cooking stayed natural, the batches stayed small and the packing stayed careful.

That is how a few home-style batches in 2010 grew into a name that families in Malabar recognise today, one satisfied family at a time.

In a region where everyone knows how good home cooking tastes, quality cannot be faked. Arara earned its place in people’s minds the slow way: pack after pack and festival after festival, with the same fresh crunch, the same real spices and the same care in packing.

Natural ingredients, coconut oil, small batches and well-sealed packs are not slogans for us. They are the reason people keep asking for Arara by name.

A big batch is faster, but a small one is better. When a kitchen fries a little at a time, the oil stays fresh, the cook can watch the colour and every batch is tasted before it is packed. That is how banana chips keep their crunch and mixture keeps its aroma.

It is also why we never print prices on the website. Nendran bananas, coconut oil and spices change with the market from day to day, so our team gives you today’s price personally, with every enquiry.